Wooden Toys, Toys made from Sustainable Material

Wooden toys have always been an integral part of early childhood development and are classics in the nursery. At Spielwarenmesse, their diversity takes centre stage - complemented by the growing trend towards natural and resource-saving materials.

In addition to high-quality wood, established brands such as HABA, Djeco, Gollnest & Kiesel, Hape and Janod as well as creative start-ups will also be presenting innovative toys made from bioplastics, recycled materials and sustainable alternatives such as cardboard or cork.

Whether traditional or modern interpretations – the products on show combine well thought-out design, durable materials and added educational value. They are aimed at an international audience that values quality, environmental awareness and responsible consumption.

The product group at a glance

• 258 exhibitors from 35 countries on an exhibition area of 16,000 m² 
• Impressive international presence reflecting the global interest and market diversity of this product group 
• Wooden Toys & Toys made from Sustainable Material meet the demand for ecologically responsible products 
• Trade visitors from the education sector, SMEs and major brands are looking for high-quality, educational toys at Spielwarenmesse that impress with their design, functionality and sustainability

What our participants are saying

These and many other brands were at Spielwarenmesse 2025

Products

In this product group you will find amongst other things

• Wooden Toys and Articles
  Baby and toddler articles of wood; Toy shops and accessories ; Games and accessories; Wooden decorations; Wood construction kits; Wooden vehicles; Wooden and rocking horses; Pedagogical wooden toys; Therapeutic toys ; Wooden mobiles ; Musical instruments of wood; Children's room articles; Nursery school and school articles; Other wooden toys and wooden articles; Wooden animals and wooden figures; Spinning Top
• Toys made from Sustainable materials
  Toys made from card and cardboard; Toys made from bioplastics or recycled material; Toys made from cork; Toys made from other natural materials
• Craftworks
• Licensed articles and products for people with special needs complete the product portfolio.

Visitor groups

• Toy shops
• Gift shops, promotional items trade
• Furniture stores, retailers of decorations
• Drugstores, supermarkets, department stores
• Food retailers, discounters
• Mail order business, online shops
• Social and public institutions, nursery/school outfitters

Target group – How is the market

Sustainability, durability and a high educational value are characteristics that are generally associated with wooden toys and toys made from environmentally friendly materials. Sustainable products and toys are currently more in demand than ever.

The combination of the renewable raw material wood with other natural or recycled materials opens up a wide range of possibilities for creative and sustainable toy concepts. This also includes toys made from bioplastics, recycled materials and other sustainable materials such as cardboard, cork or natural textile fibres. This product group with a long tradition is designed by both large global players and small companies. Manufacturers from Thailand, China, Australia and the USA are just as present in the market for wooden toys and sustainable toys as traditional European companies.