Crayola strengthens global licensing department

Crayola has announced the expansion of its Global Licensing Division, marking an important milestone in the company's growth.

The goal of the expanded division is to diversify Crayola's licensing and partnership portfolio. This includes categories such as apparel, accessories, health and beauty products, footwear, housewares, toys, publishing, puzzles and games, and advertising opportunities.

The division will work with third party intellectual property including Harry Potter, The Very Hungry Caterpillar, L.O.L. Surprise, Paddington, Playmobil, Sonic the Hedgehog and others.

As part of the Global Licensing Division, Crayola will strengthen its team with industry experts from Canada, EMEA, Latin America and Asia Pacific.

Source: https://toybook.com/crayola-expands-global-licensing/