Toys matter to Olaf Zimmermann – as Managing Director of the German Cultural Council and perhaps soon as the 12th submarket of the cultural and…
India's toy market is growing rapidly! With 23 million births per year and increasing purchasing power, India offers enormous potential for the toy…
Stefan Will presents how to captivate kidults through events, exclusive products and interactive experiences – and strategically boost your sales.
The most important dates for toy professionals worldwide. Save these events for May 2025.
What remains when rebellion becomes merch? The third episode of our podcast offers plenty of explosive material.
Lisa Lan Anja demonstrates how companies in the toy industry can strategically increase their reach and brand presence through social media.
Games are at home in bookshops and generate additional sales. The Hentschel bookshop even organises games evenings.
Frank Rehme shows how new technologies and store concepts from New York are transforming retail and the shopping experience.
The AIJU study for the ECO TOY PACK initiative finds out what consumers really care about when it comes to sustainable toy packaging.
Daniel Pflieger uses gamification to create engaging brand experiences.
Trains continue to be a popular toy for all age groups. Peter Pernsteiner took a look at this miniature world at Spielwarenmesse 2025.
With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.
